The Importance of Good Web Design for Profit

May 14, 2008 by Kimberly Edwards

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We’ve been online for quite some time now, and have seen a lot of websites…

I don’t know if it’s just me, but when I get to a website and it has poor web design, it turns me right off of whatever they could possibly be telling me or teaching me…

If I came there with the intention of buying a product or service, I am immediately dissuaded from following through with the purchase…Why is that?

A website may be all that someone knows of you and/or your product or service. If they get there and it is messy, unorganized, poorly formatted, or simply not interesting, they are likely to leave and quickly! They’ll likely be looking for somewhere else to spend their money.

…The thing is, you may only have a few seconds to entice the customer to stay put and search through your site. Make it easy to find what they are looking for…make it visually appealing and interesting for them…Goodness knows, it’s not difficult to find some good looking sites out there, even with products that may be inferior to yours.

You may have the best product in all the world, but it if you have terrible web design, no one will ever know it…

Okay, so how in the world do I create an amazing web presence?

Maybe you don’t know programming, html or javascript, and that’s okay! Absolutely okay…It’s getting easier and easier to just plug in an application on your site, or simply find some great web templates to try out.

If you can, it’s always lucrative to use free templates, but it can now be quite inexpensive to find “thee” design you have to have for a reasonable price.

Kenney and I have created a bunch of websites in our day, and when we see a good resource, we take note…

???????? ????? ????????I “stumbled” upon a site called DreamTemplate.com and they give you 300 free templates to choose from and use…Not only that, they are selling unlimited access to all of their templates for $59.95.

From what I can tell, they have nearly 3000 web templates on the site in every category you could possibly think of…From vivid color and very creative, to super professional and conservative. Check out this one…It’s luscious: Apple & Sky

There are some really unique templates I’m crushing on in actuality…I’ve got my sights set on them for some new ideas I’m planning…

Considering, this is how you make your money if you’re an online business, it’s well worth that investment to ensure you have a website with good design, gains your reader or customer’s interests, and has good functionality.

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I hope you found website to be a Good Resource from The Small Business Marketing Blog! Until next time…

Happy Marketing,

Kimberly Edwards