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Telemarketing Blunders - Unnecessary & Easy to Correct

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If you are a company that likes to use tele-sales/telemarketing, you MUST be aware of some Cultural Etiquette with the people you have your sales people cold calling…

Check out this great article from Cindy King:

Cultural Blunders in Tele-Sales

Cindy submitted this fabulous article to the “Dessert Course” in the “Progressive Dinner” Blog Carnival we hosted on BlogNButter.com!

She explains that Politeness is the key point of connection where telemarketing companies often fail to do now, especially since many marketing efforts are outsourced to other countries that do not understand the level of politeness required for the country they are calling.

I left a lengthy comment and wanted to share it with you here! Please let us know what your opinions are on this topic by Commenting in the Comment Box Below!

My Opinion:

” I certainly hope that cold calling/tele-sales will improve with time! I wish they improved yesterday!

This is a very valuable marketing resource really…It’s just below face-to-face sales…and I don’t think that telemarketing companies use this to their advantage…

I love the idea of using the qualified leads…If you don’t use qualified leads, no matter what you’re selling, you will have [Read more →]

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Headline Help!

Have you ever wondered how some publications are such amazing sellers?

All you have to do is take a look at their headlines.

Check out the next Women’s Day, Women’s World, Cosmopolitan, or even the National Enquirer…These are “old school”…still in newspaper format…

However, they have some of the greatest headlines that catch women’s attention at the check-out line all over the world!

The next time you go through the check-out at your local grocery store, grab yourself a copy…

Read them…take note of your reaction…Learn…Write your own headlines that mirror these great ones using the keywords of your product or service…

Keep a swipe file, either online or offline, with the headlines you like the best…Use them when you are writing by changing the words to fit your topic!

Use these headlines as templates! They have done research, they are tried and true!

They capture your attention, relate to you as a reader by connecting with you through a problem or issue you may have, then they do a great job to convince you of what it is they want you to do or buy…

Great headline formulas!

You’re sure to figure out a winning headline!

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I hope you enjoyed this Marketing Tip on The Small Business Marketing Blog! Until next time…

Happy Marketing,

Kimberly Edwards :)

P.S. In fact, it may be even better to just grab a subscription to your home, especially if you are doing a lot of copywriting:

Cosmopolitan Magazine Cosmopolitan Magazine

The largest-selling young women’s magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Since its founding in 1886, Cosmopolitan has been reporting on modern social trends that affect the lives of cosmo women.



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Stumble Upon Marketing Tip

When giving a “thumbs up” on Stumble Upon, be sure to comment, if it is relevant to your site, blog, product or service.

Leave your comment, followed by your first name and your website.

When other people see your comments, Stumble Upon automatically gives a link on your link you’ve left that is clickable, and gives people the ability to go to the actual link, or to the stumble upon page for that url.

Awesome for creating links, awesome for exposure, great to keep your content on your Stumble Upon shares current…

Also, check out the new Stumble Upon toolbar…It rocks. So easy, doesn’t take up a lot of room, and makes it so very simple to stumble pages to friends, family and create links in your comments!

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Hope you enjoyed this Marketing Tip on The Small Business Marketing Blog! Until next time…

Happy Marketing,

Kimberly Edwards :)

P.S. Add me as a friend on Stumble Upon.


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