Small Business Marketing | Dallas Search Engine Optimization EXPERT

1 | Import from China

July 25th, 2008 at 12:03 am

I came across this blog the other day and you got some great info here – thanks.

2 | Amin

July 31st, 2008 at 5:54 pm

Kimberly,

surprisingly, the print magazines as a source of inspiration for headlines are still not widely known.

It’s very surprising considering that most of us will read a magazine or newspaper at least a few times every month – even if it’s only while we stand in line at the supermarket checkout desk!

Magazines have been honing their skills in headline creation for a long time and frankly they do a better job than a lot of the so-called gurus out there.

I agree with you completely. They are a good source for your swipe file. You don’t even have to buy the magazines. Many dentists and doctors get rid of older magazines every so often and they’re happy for somebody to take them away.

Just because a magazine is a few months old doesn’t mean the headline is no good. In fact, if you collect them over a period of time you’ll see the same formula used over and over again.

As some people say, ‘there’s nothing new under the sun’.

3 | Kenney

February 2nd, 2009 at 9:21 pm

Exactly… I collect all kinds of mags and visit magazine.com often just to keep up with the newest and hottest formulas, buzz words, and other effective marketing headline stuff. lol.

Shoot magazine copywriters are some of the best in the world, and the highest paid. Plus you get to learn from the mistakes and successes of companies that have put a ton of money into getting the ads right. You can learn a whole lot about creating great headlines just reading mag covers.