30 Jul, 2008
Telemarketing Blunders – Unnecessary & Easy to Correct
Posted by: Kimberly Edwards In: Little Known Marketing Secrets|Rants|Small Business Marketing Magic
If you are a company that likes to use tele-sales/telemarketing, you MUST be aware of some Cultural Etiquette with the people you have your sales people cold calling…
Check out this great article from Cindy King:
Cultural Blunders in Tele-Sales
Cindy submitted this fabulous article to the “Dessert Course” in the “Progressive Dinner” Blog Carnival we hosted on BlogNButter.com!
She explains that Politeness is the key point of connection where telemarketing companies often fail to do now, especially since many marketing efforts are outsourced to other countries that do not understand the level of politeness required for the country they are calling.
I left a lengthy comment and wanted to share it with you here! Please let us know what your opinions are on this topic by Commenting in the Comment Box Below!
My Opinion:
” I certainly hope that cold calling/tele-sales will improve with time! I wish they improved yesterday!
This is a very valuable marketing resource really…It’s just below face-to-face sales…and I don’t think that telemarketing companies use this to their advantage…
I love the idea of using the qualified leads…If you don’t use qualified leads, no matter what you’re selling, you will have minimal success anyway!
Yes, we have an unlisted phone number and still receive a plethora of sales call, and yes, they are always at dinnertime…They rarely give you an opportunity to communicate back, and almost ALWAYS hang up on you without a goodbye if you express no interest in what they’re selling.
Now, I have certainly been on the other end of this, as I have done some telemarketing back in the day…However, I had an extremely high conversion with my customers on the telephone…
Why? Because I always tried to establish a polite conversation and have a point of similarity…I tried to pick up on their concerns, or what they might be interested in…Somehow, someway, I often got an opportunity to connect with them.
So, yes, Cindy…I agree that politeness goes a long way! Not everyone will be interested, but that IS NO EXCUSE to be rude!
Also, thanks so much for the awesome submission to my Dessert Course of the Blog Carnival at BlogNButter.com!
Kimberly Edwards 
TheSmallBusinessMarketingBlog.com”
Check out the Other Fantastic Entries Submitted to the Blog Carnival by Checking out our Dessert Course:
Welcome to Dessert – “Soup to Nuts 3″ Progressive Dinner Blog Carnival
***
I hope you enjoyed this post on Marketing Secrets from The Small Business Marketing Blog! Until next time…
Happy Qualified Lead Calling,
Kimberly Edwards
P.S. Business Owners – Why Doesn’t Your Advertising Work?
Finally, You Can Stop Wasting Good Money On
Useless Advertising! FREE Report Reveals How…
Technorati Tags: small business marketing, telemarketing, telesales, marketing secrets, politeness, cultural differences
Similar Posts:
- Where On Earth Do I Buy Good Lists to Market To?
- The Cheesecake Factory – Marketing Genius!
- How to Grow Your Business with More New Clients
- How To Attract New Clients, Customers & Patients Like Bees To Spilled Honey
- Free Report Reveals: Little Known Secrets For Getting More Customers
Popularity: 33% [?]
