Telemarketing Blunders – Unnecessary & Easy to Correct
Jul/082
If you are a company that likes to use tele-sales/telemarketing, you MUST be aware of some Cultural Etiquette with the people you have your sales people cold calling…
Check out this great article from Cindy King:
Cultural Blunders in Tele-Sales
Cindy submitted this fabulous article to the “Dessert Course” in the “Progressive Dinner” Blog Carnival we hosted on BlogNButter.com!
She explains that Politeness is the key point of connection where telemarketing companies often fail to do now, especially since many marketing efforts are outsourced to other countries that do not understand the level of politeness required for the country they are calling.
I left a lengthy comment and wanted to share it with you here! Please let us know what your opinions are on this topic by Commenting in the Comment Box Below!
My Opinion:
” I certainly hope that cold calling/tele-sales will improve with time! I wish they improved yesterday!
This is a very valuable marketing resource really…It’s just below face-to-face sales…and I don’t think that telemarketing companies use this to their advantage…
I love the idea of using the qualified leads…If you don’t use qualified leads, no matter what you’re selling, you will have minimal success anyway!
Yes, we have an unlisted phone number and still receive a plethora of sales call, and yes, they are always at dinnertime…They rarely give you an opportunity to communicate back, and almost ALWAYS hang up on you without a goodbye if you express no interest in what they’re selling.
Now, I have certainly been on the other end of this, as I have done some telemarketing back in the day…However, I had an extremely high conversion with my customers on the telephone…
Why? Because I always tried to establish a polite conversation and have a point of similarity…I tried to pick up on their concerns, or what they might be interested in…Somehow, someway, I often got an opportunity to connect with them.
So, yes, Cindy…I agree that politeness goes a long way! Not everyone will be interested, but that IS NO EXCUSE to be rude!
Also, thanks so much for the awesome submission to my Dessert Course of the Blog Carnival at BlogNButter.com!
Kimberly Edwards 
TheSmallBusinessMarketingBlog.com”
Check out the Other Fantastic Entries Submitted to the Blog Carnival by Checking out our Dessert Course:
Welcome to Dessert – “Soup to Nuts 3″ Progressive Dinner Blog Carnival
***
I hope you enjoyed this post on Marketing Secrets from The Small Business Marketing Blog! Until next time…
Happy Qualified Lead Calling,
Kimberly Edwards
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Technorati Tags: small business marketing, telemarketing, telesales, marketing secrets, politeness, cultural differences
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3:13 am on August 4th, 2008
It’s a shame there are so many rude telemarketers out there but I guess it comes down to training. A lot of telemarketing trainers encourage their staff to look down on the people they are calling. They seem to think it will help them overcome their fears of calling – they don’t seem to understand that rude telemarketers are less effective.
9:16 pm on February 2nd, 2009
Isn’t that the truth. They are way less effective. It works for some big companies ONLY because of sheer numbers…but they could be so much more effective if they would just run lead generation campaigns and then follow up with people that have shown interest in their company already.
And I think that telemarketers have to have a tough skin…lol. It’s hard to keep calling and hearing dial tones…lol