Small Business Marketing | Dallas Search Engine Optimization EXPERT

1 | Sparky

September 20th, 2008 at 8:27 pm

Using an Ad Man can be very expensive. Roll up your sleeves and learn some new things online – blogging, SEO, strategic partnerships. You can do plenty yourself without spending a ton on an endeavor such as Ad spending that will get you a better ROI.

Sparkys last blog post..Credit crunch hits small businesses

2 | Kenney

February 2nd, 2009 at 9:12 pm

Yes, using an Ad Man can be expensive, if you don’t know what you’re doing … But the only reason this post was added was to help some small business owners, who are going to use one anyway, find a pretty solid one. One that is of high energy and uses non-traditional marketing techniques… and hopefully they will use the direct response marketing and advertising strategies that we talk about in small business marketing magic…

As a small business owner you can’t do everything yourself, but you should either be in control of or have a very close watch on the front end of your business and systemize the backend. On this blog I talk a lot about doing the advertising and marketing your self, because ad agencies use traditional types of marketing strategies that won’t bring you in a buck now… and you can’t afford to wait to see results from your advertising efforts.

Should you roll up your sleeves and learn new marketing online marketing and advertising strategies… YUP! You sure should, But NOT because they are free, but because they’re effective.

Learning new strategies so that you have a great understanding of them and implementing them your self are two different things too. If you have the time or budget is small then yes learn them and implement them yourself, but it won’t allow you to be as productive as you could be. Remember your time is money.

And ROI is awesome, but fast returns on your ROI is even more awesome. When you place ads you see results now, it’s an immediate strategy. It brings instant results. So, blogging and SEO are long term strategies that are effective and bring in an awesome ROI, but just know that the results can take a little while to see.

What should you do? Both. Mix in placing direct response ads (based on your budget) with SEO and blogging, and well, strategic alliances is something that every business should be working on anyway.

Thanks for commenting Sparky, hope you come back, love the passion and info.