06 Aug, 2009
The Cheesecake Factory – Marketing Genius!
Posted by: Kimberly Edwards In: Feature Stories|What To Sell
Personally, I think The Cheesecake Factory, the restaurant, has a built in perfect marketing system.
Why do I say this?
Well, typically, when you go to a restaurant, and order a meal, appetizers, beverages and dessert are “upsales”.
Now, think – and you don’t have to think hard – Why do people go to The Cheesecake Factory?
Let’s all say it together, “For the CHEESECAKE!” That’s right, class!
What’s so ingenious about all of that? Well, if people are coming to The Cheesecake Factory, and if you have never been it’s a beautiful restaurant, they’re going to eat a meal, and guess what…
…They will definitely be ordering dessert! It’s no longer an “upsale”, it is the sale!
There’s no way that I’m going to The Cheesecake Factory and not ordering a fabulous slice of cheesecake out of their 30 some odd flavors that cater to anyone and everyone! It would be wrong not to.
In fact, even if you’re too full from dinner for dessert, you’ll still order a slice to take home with you, simply because!
Pure Genius! Great Job guys!!! I’m impressed!
***
I hope you enjoyed this Small Business Marketing Featured Article on The Small Business Marketing Blog! Until next time…
What Kind of Cheesecake Can Your Biz Offer?
Kimberly Edwards 
P.S. If you would like to make more money this month than you have or will all year, then don’t put this off downloading this new no cost report. Or you might not have a business when you come back to revisit this email. C!ick Here Now: http://www.financialbreakthrough102.com/fb102/?thankyou-page=3
Technorati Tags: The Cheesecake Factory, marketing, small business marketing, upsales, dessert
Similar Posts:
- Referral Marketing: The Fast and Free System To Explode Sales
- Telemarketing Blunders – Unnecessary & Easy to Correct
- Teach Yourself Copywriting – A Quick Formula For Sensational Online Profit Pulling Copy
- Website Traffic Meter Explodes Using 5 Accelerated Traffic Strategies
- Put a Little Direct Response in ALL Your Marketing
Popularity: 3% [?]
