Teach Yourself Copywriting - The Secret Power Of A Story To Create Empathy
August 23, 2007 by Kenney · 2 Comments
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At last, the secrets the cancer treatment centers don’t
want you to know about are smashed open…
Proven Cancer Survivor Reveals Amazing Secrets That Kill Cancer Cells Dead, Shortcuts Your Road To Recovery, Injects More Life Into You Everyday…And… Quickly Unleashes The Pain and Lethargy
You’ve Had From Being Hit By Cancer
The story I am about to tell you is true…
In September of 2004, my wife received “the phone call”.
It was a sunny afternoon.
After a few moments on the phone, I saw tears running down her face.
She sat down. Then got up again. She began to pace slowly around as she still listened on the phone.
She muttered a couple of words then she cried some more. After a few more seconds she got off the phone and turned to me and said….“My dad has cancer”!
We exchanged a little more information about the conversation she had on the phone…then for most of the rest of the day, she was quiet and spent a number of hours laying on my chest.
The next day, I told her that I was going to take a trucking job, so that we could go back and forth to see her parents and so we could be their to support them…And we did.
The cancer, originally, was just in his arm about the size of a marble, but the hospital and the doctors “dropped the ball”. The cancer quickly spread to his lungs suffocating him, and to his brain. He died 1 yr and 1/2 after us receiving “the phone call”.
He was only 63. He never even got the chance to retire. He was, and is, one of the greatest men I have ever known.
But that’s not all…
The last week he was alive, we found out the most unlikely, shocking news yet…
Not only could we tell that we didn’t have long with my wife’s father, but we found out that we might not have long with her mother either.
She was diagnosed with breast cancer just days after we lost her dad. I don’t think he would have been able to deal with that.
The only reason he held on and fought so hard was because he didn’t want to lose her. He didn’t want to feel he didn’t complete his job as a husband, a lover, and a friend.
This was almost too much to handle.
As you can see here, the power of a story to create empathy, understanding, and a feeling that we relate to one another is absolutely amazing. If you have ever had someone suffer from cancer, or just lost anyone dear to you, this story had you hooked to accomplish the one job it was suppose to…get you to the next sentence.
It just so happens that it also creates the connection we must have to convert more prospects into customers.
So, how do you tell a great story that will actually help to increase your conversion?
Tell an “underdog” story. Tell a story about how you, someone you know, or another anecdotal story about being faced with the same problem that your reader is faced with now, and that it was overcome.
Mention the pain, agitate it, then solve it.
Oh, and by the way, her mom is going to be fine. She had an extremely tough time with the chemotherapy treatments and radiation wasn’t too nice either, but she’s going to be alright. Cancer free so far. Much of the last year is blurry, and she doesn’t remember everything, but it’s been a long, tough ride that has lasted for more than 3 yrs since my wife got “the phone call”. There is still a lot of healing to do, but that’s life.
When you make a connection with the reader that says I understand you: I understand where you are coming from, I feel your pain…Then give a solution, you’ll find great success in your copywriting.
If you have just 5 minutes, You can get started learning the secrets of writing money making copy…Learning how to write copy that is explosive is one of the most powerful money making tools you can add to your business. Look what one of America’s highest paid copywriters has to say about writing copy that sells…Surefire Profits!
To Your Immediate and Lasting Success Always,
Kennth of Edwards
Director
Teach Yourself Copywriting!
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Teach Yourself Copywriting - A Quick Formula For Sensational Online Profit Pulling Copy
August 15, 2007 by Kenney · Leave a Comment
It’s so sweet to receive checks in the mail or notices
in your email that you’ve received cash.
And it’s feels even better when it’s because of the powerful
explosive profit pulling copy you’ve written.
Teach Yourself Copywriting - The Secret
The secret to writing copy successfully every time is having a
formula. Every great copywriter has at least one formula that they
can turn to every single time for producing outstanding results, not
copy that stinks.
The Formula
Here’s a profit pulling formula you can use to write your
next successful online sales advertisement or sales letter.
Part #1: The 3 Second Salesperson - State the problem. Mention the point of desperation and/or psychological soft spot. Then “empathetically” declare that you can solve the problem. You can use if…then or some type of proof.
Part #2: “Empathy Is The Key” - A story of how I (someone else or anecdotal) overcame the desperation issue to achieve success.
Part #3: Uniquely You - Here explain the history of the problem and why the competition hasn’t and isn’t doing their job. Then state your USA, Unique Selling Advantage (aka USP). After hearing this your reader should think “They are the only ones I know that do this, this is truly amazing”.
Part #4: Product Genius - Tell the reader about the product and then start your bullet points. Remember all bullets are about Benefits Benefits Benefits. Tell the reader in each bullet what’s in it for them.
Part #5: The Flaw - Openly admit the biggest short coming about your product. Must be done is such a way that it makes the reader say “Oh, that’s not so bad”, “Is that all, no biggie”, or “I think I can deal with that”. The power in writing The Flaw this way is that you will gain credibility and trust rank with your prospect.
Part #6: It’s Irresistable - Make them an Irresistable Offer! Mark Joyner, author of the Irrsistable Offer says “The Irresistable Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up”. Learning to make an Irresistible Offer is a key component in teaching yourself copywriting.
Part #7: F.A.Q - Smash objections quickly. Don’t give the reader any reason to “think about buying” your offer. Don’t leave any major reason why they should not order right now. In order to do this you must know your prospect. You have to understand your market and their real wants, and secret desires. You can use testimonials to start or end this section also (Before and After Testimonials work great here).
Part #8: That’s All It Cost…And It’s Guaranteed - Equate the product cost with a ridiculously minor purchase. Then make your guarantee a Selling Point, not just something that has to be there. Leave no reason not to order. Introduce your guarantee in a unique way. Differentiate yourself from your competition. This is a great place to make’em say “Oh really, how do you do that?”
Part #9: Check Out Time (Order Box Secrets) - Create a dotted or highlighted box with an order link, but not just any box. Your order box should have a check box, a summary of the offer, bonuses, and guarantee. It should also contain the price, the assurance of secure ordering, how product will be delivered and when, and testimonial reinforcement.
Part #10: The Not So Closing, Closing & P.S.: Here you should restate your USA, your “Irresistible Offer”, and put a reinforcing testimonial. Many times your reader will scroll down the page to see the price or they may miss some of finer points of your copy, so this “Closing” is sometimes the beginning.
Copywriting is fun and exciting. Show it in your work. Let the emotions fly. Get it on paper first then edit later. Print this page up and put it in your swipe file. It will make it sooo much easier to write your next profit pulling advertisement or sales letter.
“If You want to learn the money-making skills and secrets that have made the world’s most successful direct marketers RICH! Or You currently do any form of advertising or plan to advertise in the future, and want to be able to recognize and write advertising that works…
…Then check out this Amazing Step-By-Step System For Writing Powerful Ads And Sales Letters That Sell! Click here…”
To Your Immediate and Lasting Success,
Kenneth II of Edwards
Shake-A-Stick Marketing
Director
P.S. Teach Yourself Copywriting…
Technorati Tags: teach yourself copywriting, copywriting, copy, advertising, how to write a sales letter
Popularity: 28% [?]
Teach Yourself Copywriting - The 5 Questions Your Copy Must Answer
The most profitable skill you can learn for your business is
effective emotional direct response copywriting.
If you want to make more money, work less, convert more browsers into leads and customers, and flat-out destroy your competition, then mastering the skill of writing profit-pulling copy is what you’llwant to do.
The 5 questions you must answer in your copy are revealed below, and are the foundation to teaching yourself how to write great and effective copy online or offline fast.
What’s The Problem? In order to answer this question, you must know your market. You need to spend time with your market. Figure out their biggest problems or fears that they want solved. when your prospect reads your copy, they should instantly feel connected to you. They should feel that you know them and understand them sooo well. They should feel that you’ve been a fly on the wall, and have figured out their most intimate secrets.
Why Hasn’t the Problem Been Solved? To answer this question, you will have to do some research on your competition. Here is where you are going to tell the reader why they haven’t found the answer to their problem, and why the problem still continues to exist. You will explain a little history and why the pain has failed to be solved. You will also further talk about the problem and make it’s perception worse.
What Is Possible? Get your reader to imagine the possibilities of life without this problem. Get them to picture and desire life with this problem out of their life forever.
What Is Different Now? Your USA (aka USP). State your unique selling advantage. A unique selling advantage should make the reader say, “Really? How do you do that?”. It should be a new, fresh, and different or unique way of solving the problem. It must be clearly stated and crisp. This is what differentiates your business and problem solving product from everyone else’s. Market research comes in handy here again. How can you differentiate yourself if you don’t know what is out there? Oh, I see…You think you’re the only one that could have possibly came up with that idea. Not so. Do your research and make sure that you have a USA that’s really different, unique, and states your benefit.
What Should You Do Now? Clearly state what you want your prospect to do now… and make it easy to do. As you are starting this section, you have to make them an “Irresistible Offer” first. This offer should ring out to the reader that “I am the only one that does what I do”. As stated by Mark Joyner, “The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up”. After the Irresistible Offer is made, tell them exactly what you want them to do now…and make it as simple as possible to do.
Writing effective direct response copy is the cornerstone for any small business marketing campaign, and the department in which you should head. No matter how good your product or service is, it won’t mean anything if you can’t bring in leads and customers. You are on the right step to creating a business that brings in a constant flow of leads, customers, and profits by teaching yourself copywriting.
Let me ask you a question…“Are You Frustrated With The Money You’re Making?” Here’s How To Get All The Customers You’ll Ever Want! Discover The Little Known Small Business Marketing Secrets Of Getting More Customers In A Month Than You Now Get All Year…I Would Like To Give You This FREE REPORT Which Reveals Unknown Secrets Of Using Adverting that Actually Works, And Generates Instant Customers And Profits Click here now…24 Hours, 7 days a week.
To Your Immediate and Lasting Success,
Kenney Jr.
KE2 Global & Shake-A-Stick Marketing
Director
Technorati Tags: copywriting, direct response copywriting, how to write copy, teach yourself copywriting, website conversion
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Teach Yourself Copywriting - The Main Ingredient For Copywriting That Makes Money Instantly
August 11, 2007 by Kenney · Leave a Comment
Copywriting should not be difficult.
Copywriting should make money.
Copywriting should be emotional.
Why? Emotions are strong. Emotions are what drive sales. Emotions, with the right understanding and argument, can be directed, molded, and shifted in your favor.
Plain and simple emotions will make more sales than logic ever could. It’s what drives us. It’s what we crave and feel. Dictionary.com defines emotion as:
A mental state that arises spontaneously rather than through conscious effort and is often accompanied by physiological changes; a feeling: the emotions of joy, sorrow, reverence, hate, and love.
and they define “emotional” as:
…appealing to the emotions.
When you learn to write copy that appeals to one’s emotions (emotional copywriting), then you will instantly get more of your prospects and customers to do whatever you want them to do. Sign up for a free report, buy a product, or make a referral.
When you write copy that taps into the emotion of the person reading it, you make a connection with the reader. It is with this connection that you are able to control the mood and their actions. It is with this connection that you are able to obtain influence over the decisions that your prospects and customers make.
You can do this without the prospect even knowing what’s happening. If you noticed in the definition above, emotions arise spontaneously without conscious thought. The key to writing effective emotional copy is “understanding your reader”. You must understand your reader. You should know as much about them as you can.
What does this mean? Well, first of all, it means that you should be targeting a specific market and have a picture of them in your mind when you are writing your copy. It also means that you should use your understanding of them to enter the conversation that the reader is already having when they start to read your copy, and use this understanding to create empathy.
It is with empathy that your connection and influence are solidified.
…And when you combine emotion with direct response advertising and marketing, you have a powerful combination that brings in instant leads, sales, and profits.
Learning how to connect with your readers’ emotions is the first step to teaching yourself copywriting. Emotional direct response marketing is the easiest and most effective way of writing copy. Learn the secrets of this, and you will discover a world of success in your small business that you never thought was even possible.
Kenneth Edwards Jr. is the director of The Small Business Marketing Blog. If you would like to discover the secrets of getting more customers in a month than you now get all year, then download our absolutely free report “11 Secrets To Small Business Marketing Magic” right now.
Teach yourself copywriting!
To Immediate and Lasting Success Always,
Shake-A-Stick Marketing
Popularity: 20% [?]
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