Is Email Marketing Effective?

August 22, 2007 by Kenney · Leave a Comment

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At Last, Profitable eMail Marketing Secrets Revealed Click here…

Email marketing can be extremely effective – not only in strengthening a brand image, but also in making sales. Businesses use email marketing both internally and externally to generate new customer leads, create brand recognition and awareness, improve customer relationships, cross and up-sell to existing customers, improve website traffic, educate and support customers, promote events and generate product sales.

When compared to traditional direct mail, the cost benefit alone offers the equal advantage. Consider the cost of print, postage and other production factors to realize the value gained. It doesn’t convert as high on average, but you can contact so many more people faster and cheaper. To make email marketing even more attractive, email marketing improves the speed of delivery, offers stronger controls over message delivery and measurably converts to sales.

Peter A. Johnson, Ph.D., Director and Senior Economist, Strategic Information Unit in white paper “Preserving The Promise of The E-mail Marketplace: An Economic Assessment of The Proposed Federal DO-NOT-E-Mail Registry” states: “Based on US Census Bureau data for total e-commerce from 2003, DMA research estimates that already some 14% of the $138 billion Internet commerce marketplace for 2003 was driven Read more