06 Aug, 2009
The Cheesecake Factory – Marketing Genius!
Posted by: Kimberly Edwards In: Feature Stories|What To Sell
Personally, I think The Cheesecake Factory, the restaurant, has a built in perfect marketing system. Why do I say this? Well, typically, when you go to a restaurant, and order a meal, appetizers, beverages and dessert are “upsales”. Now, think – and you don’t have to think hard – Why do people go to The [...]
