Let’s face some harsh realities here.
The world doesn’t care whether or not you’re the best at what you do.
Business owners, sales people and professionals have to face a fact that makes most of them sick:
Without any question, the most important knowledge you need is not about your product or service, IT IS ABOUT MARKETING, PROSPECTING AND ADVERTISING!!
Having great products or services is worthless without lots of customers, clients or patients!
The reality that all business owners and sales people must face is that people are not forced to seek you out. Therefore getting customers or clients is the most frustrating aspect in your life.
And, in real life, it’s often the best marketer who wins, not the best qualified professional!
You can never delude yourself into thinking that because you are good, that you will automatically make lots of money. The streets are littered with the remains of smart, ethical and clever business professionals who never figured out...