Marketing Secret #7: Let Them Have A Cookie

Do you like to try things before you buy them? You’re not alone. If you found yourself saying yes to this question, you’re like everyone else who answers yes. If your competition is smart they have developed a friendship with their customers and they play the part of trusted adviser in that target market, and…

Continue Reading →

Unique Selling Advantage: Identify And Integrate To Easily EXPLODE Sales

A unique selling advantage (unique selling proposition) is the one distinct and appealing idea that sets your business apart from every other “me too” type competitor. Why is establishing one so important for your business? It is the first step in positioning your self in the customers mind as “I am the only one that…

Continue Reading →

Singing The Small Business Marketing Tune…

Marketing Is Everything Marketing Is Everything Marketing Is Everything It took me a while to get to sleep last night I just kept thinking about marketing. It’s fun actually. Once you have a quality product, the only activity that you need to do is market it. It’s a simple formula… Get/Create a Product, Market it,…

Continue Reading →

Small Business Marketing: Selling The Better Mouse Trap

Good day to you. You’ve heard this before: “If you build a better mouse trap, the world will beat a path to your door”. This myth is killing businesses everyday. It’s just part of the big picture. So you are on a marketing crusade, an all out effort to discover how to convert others to…

Continue Reading →

Small Business Marketing: The Most Important Secret You Should Know?

If you own your own business and would like to see it grow and prosper, then this could be this most important secret you ever learn. No matter how good your business is No matter how great you think you product is No matter how wonderful you are in front of prospects If you can’t…

Continue Reading →