The most profitable skill you can learn for your business is effective emotional direct response copywriting.
If you want to make more money, work less, convert more browsers into leads and customers, and flat-out destroy your competition, then mastering the skill of writing profit-pulling copy is what you’ll want to do.
The 5 questions you must answer in your copy are revealed below, and are the foundation to teaching yourself how to write great and effective copy online or offline fast.
What’s The Problem? In order to answer this question, you must know your market. You need to spend time with your market. Figure out their biggest problems or fears that they want solved. When your prospect reads your copy, they should instantly feel connected to you. They should feel that you know them and understand them sooo well. They should feel that you’ve been a fly on the wall, and have figured out their most intimate secrets.
Why Hasn’t the Problem Been Solved? To answer this question, you will have to do some research on your competition. Here is where you are going to tell the reader why they haven’t found the answer to their problem, and why the problem still continues to exist. You will explain a little history and why the pain has failed to be solved. You will also further talk about the problem and make it’s perception worse.
What Is Possible? Get your reader to imagine the possibilities of life without this problem. Get them to picture and desire life with this problem out of their life forever.
What Is Different Now? Your USA (aka USP). State your unique selling advantage. A unique selling advantage should make the reader say, “Really? How do you do that?”. It should be a new, fresh, and different or unique way of solving the problem. It must be clearly stated and crisp. This is what differentiates your business and problem solving product from everyone else’s. Market research comes in handy here again. How can you differentiate yourself if you don’t know what is out there? Oh, I see…You think you’re the only one that could have possibly came up with that idea. Not so. Do your research and make sure that you have a USA that’s really different, unique, and states your benefit.
What Should You Do Now? Clearly state what you want your prospect to do now… and make it easy to do. As you are starting this section, you have to make them an “Irresistible Offer” first. This offer should ring out to the reader that “I am the only one that does what I do”.
As stated by Mark Joyner, “The Irresistible Offer is an identity-building offer central to a product, service, or company where the believable return on investment is communicated so clearly and efficiently that it’s immediately apparent you’d have to be a fool to pass it up”.
After the Irresistible Offer is made, tell them exactly what you want them to do now…and make it as simple as possible to do.
Writing effective direct response copy is the cornerstone for any small business marketing campaign, and the department in which you should head.
No matter how good your product or service is, it won’t mean anything if you can’t bring in leads and customers. You are on the right step to creating a business that brings in a constant flow of leads, customers, and profits by teaching yourself copywriting.
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